Created on May 2, 1972, the result of the need to create a organism was closest to the producer, PROFRUTOS presents as the main marketing activity Pineapple Azores, holding a market share of about 70%. ? In addition to its own production and production of pineapple plants it provides to its members, also sells other fruits, in namely, the banana. Sells materials for repairing greenhouses and provides technical assistance to producers. ? Is the management consortium of Protected Designation of Origin (DOP) Pineapple Azores / São Miguel, soon develops a set procedures which contribute to the quality of Pineapple Azores to market. ? It currently has about 270 members; ? Mission: To promote Pineapple Azores in local markets, regional domestic and international; ? Vision: That the Azorean Pineapple is recognized and appreciated by consumer and food while contributing to their health, either as a product reference of the Azores; ? Values: Tradition, innovation, quality and cooperation. We believe that by developing our best work We are not only the value of the Pineapple PROFRUTOS but also the entire row of Pineapple Azores. Develop work, ensure value seek differentiation and future. The taste and the responsibility to promote a product centenary in Portugal!